The embattled Etisalat Nigeria rallied to move away from the shadows of its troubles on Thursday, July 13 by taking a new brand name.
At the decisive or crucial management of the telecom firms in Lagos, 9mobile was agreed and unanimously adopted by the company as its brand new name. What a funny name, looks like a local domain name.
Moreover, Hatem Dowidar who is the Chief executive of Etisalat international, said on Monday that Etisalat group would, in the next three weeks phase out the brand in Nigeria.
Though, they had promise that the internal operations will not be affected and the staffs will not be retrenched. Only the name will change and finally, it has changed.
Soon later, you will begin to see the effect of name change from your mobile device. Goodbye Etisalat (Etibaba) lolzz…
What do you have to say about the name?