Google has announced in a blog post and in a notification to end support for the popular goo.gl URL shortener service to replace with its new Firebase Dynamic Links (FDL) – which will enable you link to a location within a Web app, iOS and Android.
All bloggers, social marketers and operators in other areas of businesses, will never forget the popular goo.gl URL shortener. It has been very helpful, fun and well simplified to use than any other websites that offers similar services.
From April 13, 2018, only existing users will be able to short links on the goo.gl console and you will also be given the opportunity to view your analytics data and download your short link information in CSV format for up to one year.
Until March 30, 2019, when goo.gl URL shortener will finally be deleted and existing URLs will continue to redirect to their intended destinations.
See the announcement below:
“Starting March 30, 2018, we will be turning down support for goo.gl URL shortener. From April 13, 2018 only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when we will discontinue goo.gl. Previously created links will continue to redirect to their intended destination.”
Google suggests users to switch to Firebase Dynamic Link (FDL) and other URL shortening services like bitly.com and Ow.ly.
Google main purpose for the sudden deactivation of goo.gl URL shortener service is still unknown but it is easy to guess that Google is not making a dime from the service. So, when it’s not making money, it’s not making sense. What’s your say?